Radisson Hotel: Customer Case Study

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Radisson Blu Royal Hotel, located on Golden Lane in Dublin, is a busy four-star, 150-room facility used extensively by businesses and organisations for meetings, launches, and conferences, and as a base for visitors to Ireland’s thriving, buzzing capital.

With 15 meeting rooms, an exclusive seventh floor Sky Suite for larger gatherings, a ground floor ballroom-cum-theatre space with accommodation for 430 people, and a basement canteen for staff, the need for all personnel to know what’s going on in the whole business, and where and when is paramount.

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All Our Information On The One Wall

Management here have found that Smarter Surfaces’ Magnetic and Dry Erase Wallcovering, Smart Magnetic Plaster and Smart Wall Paint in Clear have made a “very creative” difference to filling what had been “a huge gap in communication to our staff,”  as Radisson Hotel’s Sales and Marketing Executive Hannah puts it.

“Previously, we had three small whiteboards. We chose to dedicate a whole wall in our Events and Reservations Office, installing a complete Smarter Surfaces’ Magnetic Whiteboard Wallcovering. The biggest benefit of this is that we can put up all of our information on one wall, instead of it being spread out all over the office.”

The Radisson hotel’s Marketing and Events Coordinator, Angela, describes how this works in practice, in particular how combining the magnetic and dry erase functionalities operates in practice.

“We can put up all of our flow charts and posters on the wall and the fact that we can easily wipe off any information we have on it and put up new information is very convenient.”

Angela adds that the products allow for much better communication levels among the staff, who all share a basement canteen: “There we have installed Smart Magnetic Plaster and Smart Wall Paint in Clear and have used it to communicate all our PR and Media coverage so far throughout any one month. We’ve also used it as a dashboard to communicate our plans going forward. It’s a great tool for our staff  to communicate with each other, and for our HR Department to communicate announcements, birthdays and other special events occurring throughout the hotel.”

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Radisson Staff Morale

The positive effect this has on staff morale, something which can be difficult to achieve and maintain in the hotel business, is not the least of the advantages of Smarter Surfaces’ products, as Radisson Blu Dublin Hotel’s HR manager, Joanne Martin stresses:

“It’s helping to motivate our team, they really want to achieve their goals, and they enjoy updating it the walls on a daily basis…so the more revenue they achieve the more they update on a daily basis.”

Joanne highlights another, less formal advantage: “we leave all the magnetic letters in the canteen overnight so anyone can put anything up on the wall. It’s made it a very different and creative space.”

These positive differences to the hospitality sector workplace have been appreciated across the world, with Smarter Surfaces’ clients including such internationally-renowned hotels as The Beacon Hotel, several hotels in the Hilton group, the Holiday Inn (e.g. the Holiday Inn, Munich City Centre) the Hotel Federico, Italy, the Radisson Blu, the Swissotel, Berlin, the Trivago group and Wynns’ Hotel, Macau, all among a list which is growing, globally and daily.

Read another case study from Melia, another customer in the hospitality industry here.

Or if you are interested in keeping your own whiteboard surface white click here for tips.