Smarter Surfaces

Trusted By Global Companies

Company Journey



Smarter Surfaces, previously known as Smart Wall Paint, was founded by award-winning entrepreneur Ronan Clarke in 2011. At the time, Ronan had a construction business and was asked by a customer to fit out every wall of an office with whiteboards. Whiteboards were expensive, costly to ship, difficult to install and didn’t accommodate the site-specific nature of offices such as light switches, doors etc. So, Ronan came up with the idea of developing a coating that turned any smooth surface into a write-on-wipe-off whiteboard. This led to the formation of Smart Wall Paint.

The next two years were all about Research and Development. In November 2011, our first product - whiteboard paint, was launched, and so Smart Wall Paint White was born.

After three years of continued success, Smart Wall Paint Clear, was introduced in 2014. This whiteboard paint enables customers to paint a whiteboard surface on top of paint of any colour. In the same year, our Smart Wall Paint Contractor kits and Magnetic Paint product were also launched.

Following these launches, Projector Paint, Magnetic Wallpaper and Smart Whiteboard Sheets were added to our product range in 2015 - in a mission to provide customers with more functional product choices. Smart Wall Paint was renamed Smarter Surfaces in January 2015 to more accurately reflect our expanding functional coating product range.

Smarter Surfaces trades globally through distributors and numerous e-commerce websites. Our commitment to research and development remains so keep checking back to see our latest product innovations - all designed to make your surfaces smarter.

Management Team

Ronan Clarke, Founder of Smarter Surfaces 

Ronan is a proven entrepreneur with a background in construction and property investment at home and overseas. From 1998 to 2008, Ronan was managing a successful multi-million euro construction business, which employed fifty staff.

In 2011, Ronan founded Smart Wall Paint. Ronan's entrepreneurial talent has been recognised with the awarding of the 2013 David Manley Business Category Award and the 2013 PwC Docklands Innovation Awards. 

In 2014 Smart Wall Paint rebranded to Smarter Surfaces to reflect the growing range of products.

Denise Doran BBS MBA

Denise is an internationally accomplished, senior executive with 20 years demonstrated career success. She has worked with Nortel, Hitachi and Dell, in a variety of global strategic, product, channel and marketing roles. She has lived and worked in Ireland, the UK and France.

Denise set up the first Marketing Communications team in Dell UK and Ireland, Business and Consumer. In that role and with an annual budget of €30million, Denise and her team delivered 30% quarter on quarter lead generation increases.

Denise also ran her own very successful consultancy company where she worked with many of Ireland's top tech start-up companies as well as government agencies, for over a decade. 

Denise was invited to join Smarter Surfaces as a shareholder in its very early days.

Denise Doran and Ronan Clarke Founders of Smarter Surfaces

Smarter Surfaces now has a global network of distributors in every continent as well as a strong presence in multiple languages. Our products and company have won a raft of national and international awards including FM European Office Product of the Year 2014.Our customers include Google, Facebook, Linkedin and Twitter, as well as universities, schools and small businesses all over the world.

Research & Development 

Smarter Surfaces is committed to delivering innovation through functional surfaces and coatings. We invest heavily in research, development and innovation. We are proud to have in our team some of Europe's most senior and specialist coatings experts. this combination is key to our long-term business development and global strategy.

Market Leadership

Smarter Surfaces complies with all European solvent regulations.

We are currently undergoing official certification to give satisfaction to all our distribution partners and end-users to rest assure that our products are:

                - Fire-proof

                - VOC and solvent free

                - Weather proof

Members of the British Coatings Foundation

We place paramount importance on keeping up-to-date with all Reach and European solvents, coatings and environmental legislation.

Our RDI team are members of the British Coatings Federation and attend all their technical meetings, as well as constantly receiving alerts regarding updated legislation.

Our RDI process adheres to the ISO certification system.


Research, Development and Innovation Process

Our RDI process is comprised of the following steps:

1. Brainstorming at our monthly Product Innovation meeting (Smarter Surfaces Directors, Smarter Surfaces RDI team, Smarter Surfaces Manufacturing team). The output of this meeting is a continuous roadmap of new product innovation.

2. Products that emerge from step 1 are initially checked to ensure compliance with Reach legislation.

3. We request samples from raw material suppliers.

4. We produce a small sample of the new product idea (formulated from the approved raw materials).

5. These materials undergo trials and testing to ensure 'manufacture feasibility.'

6. We review all samples for practical application and feedback.

7. We check all costings to ensure a competitive market price.

8. The new product is produced in a small batch to test market demand.

9. Assuming market demand, the new product goes into large scale commercial production.

Research & Development Department Biographies

Smarter Surfaces Research and Development department is headed up by two Senior Technology and Applications Officers. 

Chief Technology Officer

Smarter Surfaces Senior Technical expert has built up a long-term career in national and multinational companies in the surface coatings industry across Europe.

The Chief Technology Officer, who has a FTC in Polymer Chemistry, has a broad technical background, having worked in various market areas including Automotive Original Equipment, General Industrial, Wood finishes, Protective Coatings, A.C.E. Coatings (Agricultural, Construction, and Earthmoving), Automotive Components, Coatings for Plastics, Drum coatings, and Domestic Appliances.  He has experience in all low VOC coatings but specialises in Water Based and Electrodeposition coatings (E-coat).

He has gained extensive experience having worked in coatings companies Macpherson, Protega, Tikkurila and Kemira, amongst others.

He joined Smart Wall Paint in 2008, where he enjoys the challenges of developing a new product range and the implementation of improvement strategies.

For more information and technical enquiries, please contact


Chief Applications Officer

Smarter Surfaces Senior Technical Management Consultant has gained extensive board level experience with global multi-national paint and coatings companies as a Marketing and as a Technical Director.

Holfing a BSc Honours graduate in Chemical Technology and Engineering, he has worked in many manufacturing and coatings sectors including Automotive Coatings OEM, General Industrial, Sealants and Adhesives, Pre-treatment Chemicals and Wood coatings. His product knowledge extends across all major technologies including Electropaint, Resins, Water Based, Alkyd, Epoxy, Acrylic, Powder and Polyurethane coatings.

He has gained his in-depth experience, most notably, working for PPG Industries for over fifteen years. 

For more information and technical enquiries, please contact